31.05.2024; Черкаси, Україна: V Міжнародна наукова конференція «Розвиток наукової думки постіндустріального суспільства: сучасний дискурс»
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THEORETICAL FOUNDATIONS AND APPLIED ASPECTS OF DEVELOPMENT AND IMPLEMENTATION OF MARKETING SOLUTIONS IN PRODUCTION ENTERPRISE’S MANAGEMENT

  • Tetiana Kulinich ,
  • Yu Qianqian
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Опубліковано 14.06.2024

Як цитувати

Kulinich , T., & Qianqian , Y. (2024). THEORETICAL FOUNDATIONS AND APPLIED ASPECTS OF DEVELOPMENT AND IMPLEMENTATION OF MARKETING SOLUTIONS IN PRODUCTION ENTERPRISE’S MANAGEMENT. Матеріали конференцій МЦНД, (31.05.2024; Черкаси, Україна), 71–77. вилучено із https://archive.mcnd.org.ua/index.php/conference-proceeding/article/view/1254

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Анотація

The article explores the gradual evolution that has taken place with the development, transformation, and implementation of marketing solutions in managing a production enterprise. The basic directions of developing marketing opportunities for production enterprises are examined, focusing on deep market penetration, expanding market boundaries, developing and selling new products, diversifying production and sales, as well as their combinations. For each of the mentioned options, the features (advantages and problems) of its implementation are studied. The expected prospects for the development of the enterprise after choosing a certain option are also shown.

 

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Посилання

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