17.05.2024; Ужгород, Україна: III Міжнародна наукова конференція «Наукові орієнтири: теорія та практика досліджень»
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BRIEFLY ABOUT BEAUTY STANDARDS, GENDER STEREOTYPES, AND SOCIAL MEDIA

  • Tetiana Danylova
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Опубліковано 29.05.2024

Як цитувати

Danylova, T. (2024). BRIEFLY ABOUT BEAUTY STANDARDS, GENDER STEREOTYPES, AND SOCIAL MEDIA. Матеріали конференцій МЦНД, (17.05.2024; Ужгород, Україна), 291–292. вилучено із https://archive.mcnd.org.ua/index.php/conference-proceeding/article/view/1228

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Анотація

Established gender stereotypes have a great influence on the beauty standards imposed by advertising industry. Beauty models are actually presented as decorative images that promote unrealistic beauty standards for the face and body; and women are four times more likely to act as passive decorations [8]. Although consumers understand that these beauties are professional models who are paid to maintain their physical shape, and modern technologies provide opportunities to “conceal” any flaws, they still try to get closer to their ideal when buying goods.

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Посилання

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